Artist Statement 2019
In my work, flowers are symbols that represent women, our humanity, ideas of sacredness, resiliency, hope; how we are connected and reflected in nature.
Like an obsessed botanist, I spent three years (2017-19) collecting and photographing over 7000 specimens of everyday flowers, cultivated blooms, native wildflowers and weeds found along the roadside.
I combine my floral photographs to create large-scale composite images, marrying the natural, organic perfection of flowers with artificial, man-made processes of photography and digital manipulation – a tension between divine and human nature.
My current work addresses concerns relating to our well-being as a society, connectedness to the natural environment, and unspoken rules and expectations that define and limit us all.
Hi Friend Project 2019
This nascent body of work combines imagery with text exploring the impact of human language and behavior as a catalyst for possibility and positive change.
Research shows, greeting one another with a simple hello increases a sense of well-being, inclusiveness & connection. By disrupting and redirecting focus to the moment, saying hello not only fosters empathy, but also dissolves barriers while influencing and elevating our surroundings for the better.
Drawn by hand, the written greeting is casual and spontaneous, like a love note scribbled on a page. Using cursive lettering revisits the antiquated practice of penmanship and nostalgic process of handwriting, although seemingly outdated, holds value as a purposeful, authentic form of conversation.
We Are Flowers (Power Mask) Project 2018 - 2019
These photocompositions contrast the delicacy and fragility of flowers presenting them as "power masks", symbolizing a hidden strength and inner warrior that dwells in each of us.
In psychology, the term “masking” refers to the everyday pretending we do to veil and protect our true identity. This series explores how we hide in plain view, revealing only what we desire others to know or believe about us.
Across social media platforms and ingrained within our image obsessed culture, the illusion of perfection is prevalent and fuels a faulty notion suggesting that by presenting a well crafted “face” or persona, a curated version of ourselves is superior to who we really are.
These masks speak to the quiet yet pervasive social voice that implies that we, as our true and authentic selves are not fully adequate or “enough”.
Created both as symbols of empowerment and catalysts for dialogue, the series encourages bravery to “unmask”, a call to eliminate false fronts that weaken us individually and collectively.
Reflecting our humanity, the flowers remind us to stand up, grow, be broken, imperfect but seen.
- Heidi Carlsen-Rogers